SAMPOERNA

AMILD

SAMPOERNA

AMILD

2018//BATES JAKARTA//KEN HERMANN & ANTON ISMAEL


But I've Become is a campaign serves as a powerful voice against negativity—be it stigma or unconventional perspectives often misunderstood by society. It transforms criticism and doubt into a driving force and a fuel, channeling adversity into opportunities for groundbreaking innovation. By redefining what is perceived as a flaw, it becomes a testament to resilience, turning skepticism into undeniable proof that challenges can inspire revolutionary progress.

2018//BATES JAKARTA//

KEN HERMANN & ANTON ISMAEL


But I've Become is a campaign serves as a powerful voice against negativity—be it stigma or unconventional perspectives often misunderstood by society. It transforms criticism and doubt into a driving force and a fuel, channeling adversity into opportunities for groundbreaking innovation. By redefining what is perceived as a flaw, it becomes a testament to resilience, turning skepticism into undeniable proof that challenges can inspire revolutionary progress.